JODELLE REED DEVANEY
FROM CONCEPT TO EXECUTION, IDEAS THAT SOLVE PROBLEMS, EXPERIENCED LEADER WITH HANDS ON SKILLS.
From concept to execution, ideas that solve problems, experience with hands on skills.
A seasoned creative in the media, agency, and event industry who provides Creative Direction across platforms serving as leader, representative and liaison for my team and for the client.
My focus is Brand Identity Design and Development from concept to completion. My team creates a game plan, makes suggestions, and listens to feedback, ultimately delivering a clear and precise message both verbally and visually. My talent brings 20+ years of experience leading the creation of campaigns for consumer brands, writing, pitching, selling, designing, owning, and producing great work. I am the face of each project, writing concepts, pitches, and taglines for motion/live action, IRL/recorded events, show packages and promotions, print, product, and B2B projects. After a career of solving these puzzles, I adapt past experiences to guide my team and apply this knowledge, combined with their own, to each new project. My hands-on experience allows me to direct a team and communicate with clients with precision and understanding.
As a creative lead & brand designer, I am tasked with developing and executing a comprehensive content strategy that not only aligns with a mission but also relates with the target audience. My role involves overseeing the creation of compelling, innovative, and consistent content that not only captures the audience's attention but also drives awareness and engagement.
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Collaboration with cross-functional teams is a key aspect of my responsibilities, ensuring that our content strategy aligns seamlessly with product development, marketing, and customer experience efforts. I play a crucial role in establishing and maintaining content guidelines and social initiatives, aiming for a unified and recognizable brand image.
"Pitches from the client brief to written concepts and design boards as well as following through on projects from start to finish.
The design and re brand experience depends on a strong relationship between me and my client."